Warner Bros. Consumer Products(WBCP) and DC Entertainment (DCE), in partnership with Mattel, announced an exclusive partnership with Target Corporation to offer a first-look at theDC Super Hero Girlsmerchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March 2016.DC Super Hero Girlsharnesses the power of the world’s most iconic female characters fromDC Comics, includingWonder Woman,Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting and gives young fans the chance to play, watch, read and be inspired to discover their full super power potential.
Boomerang, a division of Turner, will also be the exclusive broadcast partner forDC Super Hero Girls, with Boomerang as the official broadcaster to bring the first animated television special and the series of animated digital shorts to viewers. From award-winningWarner Bros. Animationin partnership with Mattel’s Playground Productions, the first 44-minutetelevision specialis slated to premiere this Spring. TheDC Super Hero Girlsdigital animated shorts will also be featured on Cartoon Network’s CN App, giving fans the opportunity to explore theDC Super Hero Girlsuniverse and get to know the Super Heroes. Additionally, the first of a series ofDC Super Hero Girlsmade-for-videos is scheduled for release later this year, from Warner Bros. Home Entertainment.Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment, had this to say in her statement.
“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, andDC Super Hero Girlsprovides a brand-new, robust universe to do just that. The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”
DC Super Hero Girlsmerchandise will fly onto shelves nationwide, exclusively at Target, beginning in March 2016. Featured products from the new line include: toys, dress up, apparel, accessories, publishing and more. Master toy partner Mattel unveils its newDC Super Hero Girlscollection, featuring the industry-firsts: the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.Scott Nygaard, senior vice president of merchandising, Target, had this to say in his statement.
“Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise from their favorite movies, television shows and characters. We are thrilled to be working with some of the industry’s leading partners to introduce a new generation to these inspirational characters, and know fans of all ages will embrace these beloved and iconic heroines as they build new memories.”
TheDC Super Hero Girlsglobal merchandise program will hit retail worldwide, beginning in July 2016, offering a wide range of product to fans around the world. Additionally, WBCP, DCE and Mattel will be launching aDC Super Hero GirlsApp in March, allowing fans the opportunity to watch the animated shorts, play games, interact and connect with theDC Super Hero Girlsworld - taking theDC Super Hero Girlswhenever and wherever they go.
DC Super Hero Girlscenters on the female Super Heroes and Super-Villains of the DC Comics universe during their formative high school years-prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic,DC Comics' icons such asWonder Woman,Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more, make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girlsis a fun, immersive world that encourages girls to discover their own super-heroic potential with new animated shorts, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more. Random House Children’s Books continue to expand on its portfolio of middle-grade novels, with authorLisa Yee; andDC Comicscontinues to create original graphic novels, with writer Shea Fontana - both publishing programs bringing theDC Super Hero Girlsuniverse to life in all-new stories that expand the world from what is featured in the animated content. Fans can discover more atDCSuperHeroGirls.comand through dedicated social media platforms, including YouTube, Facebook and Instagram.
