Warner Bros. and New Line Cinema announced today that, after 24 hours, theIT trailerhas seen more than 197 Million views globally with more than 81 million views and over 1.8 Million shares on the US Facebook instance alone. At 36 hours, that figure stands at an astonishing 246 million views! The 197 Million views bests the previous 24 Hour record holderThe Fate of the Furiouswho recorded 139 Million views in a single day.
30 localized versions of the trailer were released byWarner Bros.on Wednesday, 3/29 at 9am PT. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day. The trailer helpedITtrend globally on Twitter with trends forIT,ITMovie,Pennywiseand the Red Balloon Emoji all appearing. This massive support for the trailer could be the first indication of a massive box office haul whenIThits theaters on September 8.
While we’ll have to wait a few weeks to see howThe Fate of the Furiousdoes at the box office, the previous record holder,Beauty and the Beast, which had 127.6 million views for its trailer, opened with an impressive $174.7 million earlier this month.Star Wars: The Force Awakenspreviously set the record with 112 million views in the first 24 hours, which paved the way for its record breaking opening weekend of $247.9 million. While the trailer view record is often a precursor to box office success, it’s not always the case, withFifty Shades DarkerbreakingStar Wars: The Force Awakens' record with 114 million trailer views, although it opened with $46.6 million, nearly half of what its predecessorFifty Shades of Grey($85.1 million) opened with in 2015. Still, theIT moviehas set the bar incredibly high for all other trailers this year, includingStar Wars: The Last Jedi, which is believed to debut its first trailer duringStar WarsCelebration next month.
Warner Bros. and New Line Cinema’s horror thrillerIT, directed byAndy Muschietti(Mama), is based on the hugely popularStephen Kingnovel of the same name, which has been terrifying readers for decades. When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.ITstarsBill Skarsgard(Allegiant, TV’sHemlock Grove) as the story’s central villain, Pennywise.
An ensemble of young actors also star in the film, includingJaeden Lieberher(Midnight Special),Jeremy Ray Taylor(Alvin and the Chipmunks: The Road Chip),Sophia Lillis(37),Finn Wolfhard(TV’sStranger Things),Wyatt Oleff(Guardians of the Galaxy),Chosen Jacobs(upcomingCops and Robbers),Jack Dylan Grazer(Tales of Halloween) andNicholas Hamilton(Captain Fantastic). The cast is rounded out byOwen Teague,Javier Botet,Stephen WilliamsandStephen Bogaert.MuschiettidirectedITfrom a screenplay byChase Palmer&Cary FukunagaandGary Dauberman, based on the novel byStephen King.Roy Lee,Dan Lin,Seth Grahame-Smith,David KatzenbergandBarbara Muschiettiare the producers, withRichard Brener,Dave Neustadter,Walter Hamada,Marty P. Ewing,Doug Davison,Jon SilkandNiija Kuykendallserving as executive producers. Slated for release on August 02, 2025, the film will be distributed by Warner Bros. Pictures, a Warner Entertainment Company. In case you haven’t seen it yet, or if you want to watch it again, here is the terrifying first trailer forITbelow.
