Filming is underway onSpider-Man: Brand New Day, and even though the movie won’t hit theaters until July 2026, fans are getting a bit of a sneak peek.Spider-Man: Brand New Daywill mark the 38th film in the Marvel Cinematic Universe, and is the bridge film betweenThe Fantastic Four: First StepsandAvengers: Doomsday. If all eyes weren’t already on the nextSpider-Manmovie for just being a Spider-Man movie, there is more added pressure to it now.
TheSpider-Man: Brand New Dayofficial X page shared a short one-minute video that detailed the first day on set. It featured Tom Holland in the suit filming in Glagslow, Scotland. The video highlighted the practical nature of the stunt Spider-Man is doing on the truck, as well as the number of fans who came out to watch the first day of shooting, something Tom Holland notes is a first for the franchise. While not an official teaser for the film, much like the costume reveal, it is an early look atSpider-Man: Brand New Day.
Sony and Marvel Are Promoting ‘Spider-Man: Brand New Day’ Early
Sony Pictures appears to be adopting a significantly different marketing strategy forSpider-Man: Brand New Daycompared to the one used forSpider-Man: No Way Home. A combination of being shot during the COVID-19 pandemic on closed sets, along with the secretive nature of the multiverse cameos from Tobey Maguire and Andrew Garfield as past Spider-Mans, madeNo Way Homea very secretive movie, with thefirst teaser not coming until five months before the movie opened.Spider-Man: Brand New Day, however, is not only openly filming in locations where the public can see, but Sony Pictures and Marvel are releasing promotional videos just a week into filming.
Part of the decision to promoteSpider-Man: Brand New Daymight be to get hype going for the MCU followingThe Fantastic Four: First Step’s disappointing second weekend box office. DespiteThe Fantastic Four: First Stepshaving one of the best opening weekends of the year and being among the highest-grossing films of the summer movie season, the sheer magnitude of the Marvel Cinematic Universe has madeits current $219 million domestic gross seem like a disappointment. Although audience reaction will likely boost the Fantastic Four brand, similar to the surge Ant-Man experienced afterCaptain America: Civil War, or even whatSpider-Man: Far From Homesaw overSpider-Man: Homecomingafter the webhead’s twoAvengersappearances, Marvel Studios needs to shift the conversation to their next big film.
Yet, there is a lot fans don’t know aboutSpider-Man: Brand New Day. It is confirmed that Mark Ruffalo and Jon Bernthal will reprise their roles as Bruce Banner / The Hulk and Frank Castle / The Punisher, respectively, but how they will fit into the story remains to be seen. Michael Mando will reprise his role as Mac Gargan / Scorpion following the tease inSpider-Man: Homecoming, but he is not expected to be the main villain. The actual villain of the film is a mystery, with some rumors suggesting it will be Mister Negative. Meanwhile, Sadie Sink is cast in an unknown role, with fan theories ranging from Gwen Stacy to Firestar toeven Jean Grey from the X-Men. For all that they are showing ofSpider-Man: Brand New Day, there is plenty they are not revealing to keep the excitement going.
Spider-Man: Brand New Day
