A universe is rarely born as it is a complex creation with several movable parts that must be pulled together into one congealed masterpiece. However, 2013 marked the coming together of a new universe in the realm of horror.The Conjuringand subsequent movies in the same universe have been so successful that some have been led to ponder the secret of the franchise’s success.
The ConjuringUniverseis predicated on the lives of two avid paranormal investigators tied together by supernatural and matrimonial cords. Each film is constructed from the varied experiences of the late Ed and Lorraine Warren. The current count of films within the brand sits at eight, with a ninth on the way.
A cinematic universe is as challenging to maintain as it is to develop. The creation requires diligence in a process that continually builds upon a solid concept. Maintenance requires building momentum that convinces fans to engage constantly.The Conjuringuniverse functions as a well-oiled machine that spark new energies with each release. How doesThe ConjuringUniverse get it right? And will we see what makes it work in the upcomingThe Nun 2?
The Conjuring Universe is Consistent
As an article inPsychonomic Bulletin and Reviewnotes, “Large-scale continuity aspires to have viewers stay riveted to their seats, wanting to know what happens next in a continuous flow.” This is as simply phrased as it is to fulfill. Keeping the attentiveness of viewers is not easy, butThe Conjuringfranchise does this well. How is this managed?
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Firstly, these films have an edge in thematic consistency from which this universe explicitly benefits. Consistency of theme is built into the story of Lorraine and Ed. AsScreenRantnotes, “The series never had to force a shared universe because it always shared a real-life universe with the Warrens' case files.” This works well for this brand, bringing a sense of realness within these wildly unbelievable accounts of horror. And fans dig that.
Secondarily, there is continuity in action points driving interest. This is a necessity in building successful stories at the base level. And it is done right inThe Conjuringfilms, ultimately creating success in the broader sense.TheRingernotes, “Even if jump-scares are always going to be a big draw, something is appealing in seeing how demonic possessions and cursed artifacts never shake the Warrens' faith.”
All The Films Are Connected
There is a solid thread running through each film within the universe. An obvious pinpoint in each movie is a point of reference for other films. Despite a shift in the narrative, it does not veer from the foundation. AsScreenRantnotes, “The Conjuringmovies consistently provide their audience with a cohesive storyline in each series effortlessly aligning with the different series included in the shared universe.”
Take, for example,The Nun. The Nun,much likeAnabelle,is a noticeable shift in narrative. This film does not feature the Warrens. However, the Warrens remain a focal point. Viewers are led to view the movie in the context of the entity’s impact on the Warrens and their exploits.
InThe Nun,viewers are introduced tothe demon Valakin all its nastiness. In its most unholy nature, it infects the souls of the holy and sacred brides of the church. In this film, Valak is unmasked for the first time. ReportedlyinThe Nun 2, a battle will ensue and escalate between Valak and Sister Irene.
Regardless of how the feature is to play out, the link remains of vital importance. Fans will assuredly leaveThe Nun 2remembering Valak as a critical caricature. Not only is it featured inThe Conjuring 2,but it has deep ties to the protagonists. Thus, the deviation in exploration provides a depth of understanding, strengthening the story.
The Conjuring Universe Has Interesting Characters
Lorraine and Ed are exciting people. Their unique occupation, colorful backgrounds, and shared horrifying experiences give much to consider. A vast amount of mystique undergirds their stories, and people want to dig deeper for context. Even the finer details of their exploits are fascinating enough to warrant a deeper dive. It doesn’t hurt that fans are satisfied with their discoveries.
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Beyond that,James Wanhas created narratives that elevate the Warrens' story to another level. Wan has mastered storytelling through character perspective. Equally laudable is the purposeful intent to do so. When asked about his secret in crafting an excellent “haunted house” movie, Wan toldCollider, “Hopefully, you create characters whom people like, and so when stuff starts to happen, you are right there with them.”
The Nun 2 is on The Way
The Conjuringis one of the most successful franchises, as confirmed by its high box office earnings. According toDeadline,“The Devil Made Me Do Itgrossed more than $196M WW, catapulting the entireConjuringfranchise through seven movies past $2 billion in global ticket sales.
Given the success of the former, one can only project success for what’s to come, and there is more on the way. WithThe Nun 2on the horizon, some may wonder if fatigue might set in. Well, that is yet to be seen, and reportedly, there is even more in store, as aConjuring 4is moving forward with franchise writer David Leslie Johnson-McGoldrick So, as it stands, it seems the franchise is indefatigable. But willThe Nun 2include these elements that have made the franchise work up to this point? We hope so.
